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Essay

B.S.F.R

A secret sauce to a successful startup

Build. Ship. Forget. Repeat

While the words build, ship and repeat make sense, what does forget mean in the context of successful startup bootstrapping?

Let me explain that


Many startups i come around today are suffering from unreasonable over-investment, sometimes even unaware of that

Their teams and founders are investing resources into the project and do not get a equal return, if any

They think there’s something wrong with the product and start pushing harder and investing even more in it to make it work, which is a common mistake


Don’t fall into that trap
don’t expect a miracle to happen
because it won’t

That’s the case with unrequited love
it’s gonna take all your time, money and soul
and you gonna end up with is nothing

Now, just stop and think

is my value proposition any good?
does my project do what it promises?

does it come with a reasonable pricing?

And regardless of the answer
the best thing you can do
is not do anything

Relax buddy
you’ve done amazing job already
now forget what you’ve just did

and move on!